A nice website isn't enough. It needs to fill the chair.

Websites for private dental practices, built by an engineer.

Most dental websites are brochures. They look good, but they don't help patients book. I build sites that make it easy for patients to book high-value treatments like implants, Invisalign and composite bonding, before they call the practice down the road.

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"Craig delivers professionalism and advice throughout his service. Quality of data is clearly a key requirement to maximise effectiveness and I willingly recommend Craig's services together with his personable and straightforward approach."

— Paul Ferriday, FD Flex

The problem

Why nice-looking sites lose patients

A lot of practice websites are built to impress the practice, not to help the patient.

A patient looking at £5k+ of treatment wants three things: reassurance, speed and proof. If your site takes three seconds to load, or the booking button is hard to find, they book somewhere else.

Brochure site vs booking site

Mock-up of two home pages for a made-up practice, Harbourside Dental. Left: a brochure site with a large stock photo, a long welcome text and a small contact link. Right: a booking site with a clear headline, treatment prices and a large Book a free consultation button.

Left: stock photos, hidden booking buttons, slow pages. Right: clear text, an obvious booking button, fast pages.

Phase 1

The build

£5,000+

One-off · final price depends on scope

Website that helps patients book. Built mobile-first on fast, reliable hosting.
Google Business Profile set up. So you can show in the map results when someone nearby searches "veneers near me".
Local SEO basics. Structured data that tells Google who you are, where you are and what you offer.
Enquiries taken 24/7. A simple booking flow that takes patient details at 11pm on a Sunday, when people actually research their smile.

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Phase 2

Every month after that

£800+/month

final price depends on scope

or Vantage from £95/month

Reviews. Automatic review requests, so genuine five-star reviews keep reaching your Google profile.
SEO and content. New local pages each month, such as "Invisalign cost in [your town]", to pick up searches you're missing now.
Hosting and upkeep. Hosting, security and speed. I handle it.
Clean enquiries. I check the forms, so you're not chasing spam.

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The maths

One All-on-4 implant case is worth about £15k. One Invisalign case is worth about £4k.

So the system pays for itself at two patients a year. Everything after that is profit.

Who builds it

I do. Not an agency junior on their fourth template of the week. I'm a software engineer with sixteen years' experience, including systems for companies the size of Moody's.

What clients say

"Craig is meticulous in all elements — from establishing the proper demographic to messaging and deliverability. He was a great partner in getting our new product launched."

— Travis Ziebro, Magic Asset

"Craig immediately understood our value & worked with us every step of the way to keep evolving the approach as we mapped out the right path for us."

— Ann Powell, Offset

Availability

One practice per area

I work with one dental practice per area. An area is a cluster of businesses around a city or large town. When your area is taken, it's taken.

Cardiff, Newport, Barry and Caerphilly are already taken.

Capacity: 1 practice per area

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