Stop Losing £50k a Year to the Practice Down the Street.
Your website looks nice. It doesn't fill the chair.
Most dental websites are digital brochures — built by designers, not engineers. I build conversion-first sites that capture high-value cases — implants, Invisalign, composite bonding — before those patients call your competitor.
The Pretty Website Trap.
You spent £10k on a website that wins design awards and loses patients. It was built to impress you, not to convert them.
A £5k+ patient isn't shopping for a brochure. They want reassurance, speed, and proof. If your site takes three seconds to load or buries the booking button, that revenue books somewhere else.
FIG. 1 — THE BROCHURE VS THE ENGINE
Left: Stock photos, buried CTAs, slow load times. Right: Clean typography, prominent booking, instant load.
The Foundation Build.
- Conversion-First WebsiteBuilt on enterprise-grade infrastructure. Mobile-first, instant load times.
- The Google Map Pack (GBP) setupOptimised to rank when someone nearby searches "veneers near me."
- Local SEO foundationTechnical schema that tells Google exactly who you are and what you sell.
- 24/7 lead captureAn automated booking flow that takes patient details at 11pm on a Sunday — when people actually research their smile.
Market Dominance.
- Reputation managementAutomated review requests that keep genuine five-star reviews flowing to your Google profile.
- SEO & contentMonthly localised pages ("Invisalign cost in [City]") that capture the search demand you're currently losing.
- Technical maintenanceHosting, security, and speed. Handled.
- Lead validationI monitor the forms so you're never chasing spam.
The Maths Is Simple.
One All-on-4 implant case is worth ~£15k. One Invisalign case is worth ~£4k.
This system pays for itself at two patients a year. Everything after that is margin.
Not an agency's junior on their fourth template of the week. A Principal Engineer with sixteen years shipping systems for Moody's-scale companies.
"Craig delivers professionalism and advice throughout his service. Quality of data is clearly a key requirement to maximise effectiveness and I willingly recommend Craig's services together with his personable and straightforward approach."
"Craig is meticulous in all elements — from establishing the proper demographic to messaging and deliverability. He was a great partner in getting our new product launched."
"Craig immediately understood our value & worked with us every step of the way to keep evolving the approach as we mapped out the right path for us."
Availability.
I work with one dental practice per postcode area. When your area is taken, it's taken.